Problem:

Agency service is paying someone to do something instead of you. For example, you are tired and do not want to do your project, so you pay someone to complete this project on your behalf. During the locked down time, to bring more convenience and fun for people, there emerged some ridiculous agency services that ask someone to do something for you, such as losing weight on behalf of others, eating on behalf of someone else, etc. 

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Insight:
- The essence of people choosing agency services is that people desire an easy, comfortable, ideal, and enjoyable life.

- Agency services can help people save time, and satisfy their expectations, thus offering them an ideal, various, and better life.

Traveling on behalf of others allows you to travel the world without leaving home, saving you time and costs immensely. Quickly enrich your experiences and give you the desired ideal of a happy life.

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Solution:

THE PERFECT LIFE - ideal life is a sub-brand of THE PERFECT LIFE, it is a brand of Travel agency service, that is to travel on behalf of someone, to go anywhere for them. THE PERFECT LIFE - ideal Life offers one-to-one personalised service, including creating your own travel posters, calendars, postcards, etc. We will keep in touch with you anytime, anywhere, update dynamic photos and videos, and package post-ps service so that you can post on social media platforms or share with others as if you went to these places, creating for you the ideal life that others dream of, making you become an experienced, interesting and charming person.

I created a short brand film and used an ironic way to show the process of travel agency services, through conceptual design and exaggerated imagination, I want to satirise the sophisticated and fake lifestyle people show off online and get people's attention, let them reflect on "agency service".